Qualcomm Incorporated is a world leader in 3G, 4G, and next-generation wireless technologies. Qualcomm Technologies, Inc. (QTI), a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of Qualcomm’s engineering, research and development functions, and all of their products and services businesses including semiconductor, mobile, automotive, computing, IoT, and healthcare businesses.

Business Problem

To grow business and drive revenue through their sales distribution channel, QTI wanted to provide sales partners with support materials that describe the features, specifications, and benefits of Qualcomm’s Wi-Fi, Bluetooth, and Snapdragon-based products.

CI Contribution

Through collaboration with Qualcomm’s marketing team, CI developed attractive and informational product briefs and selection guides that feature set comparisons, highlight best features, and focus on key benefits (selling points) to help QTI’s distribution partners convert leads into customers and increase sales.


The product briefs and selection guides convey technical aspects and specifications that help QTI’s sales distribution channel successfully position and sell Snapdragon embedded processors, QCA Wi-Fi products, and CSR Bluetooth low energy solutions.