Qualcomm Incorporated is a world leader in 3G, 4G, and next-generation wireless technologies. Qualcomm Technologies, Inc. (QTI), a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of Qualcomm’s engineering, research and development functions, and all of their products and services businesses including semiconductor, mobile, automotive, computing, IoT, and healthcare businesses.

Business Problem

QTI has a vast team of intelligent engineers who develop revolutionary technologies but lack some of the marketing communication and design skills needed to visually tell the stories of their technologies in a way the general public can understand.

CI Contribution

CI met with Qualcomm’s marketers and engineers to grasp their vision and how to portray it in executive presentations. CI had all the resources to tell a compelling story by storyboarding, writing, illustrating, and bringing it all to life through engaging PowerPoint animation.


Together, Qualcomm and CI developed many interconnected executive and looping presentations that were shown to potential buyers and displayed at tradeshows. Qualcomm now has a number of slides to choose from when employees are tasked with pulling a cohesive deck together that tells a simplistic, yet powerful story of complex technologies.