Legrand is a global specialist in electrical and digital building infrastructures, offering the most comprehensive line of simple, scalable, and flexible energy-efficient lighting controls and solutions for residential and commercial applications.
Legrand needed Wattstopper to transition from a separate subsidiary brand to a product line of Legrand. All Wattstopper collateral, including the website, brochures, cut sheets, bulletins, etc., had to be stripped of Wattstopper branding and updated with Legrand branding.
After reviewing the new product line brand direction, CI helped convert all the copy and design in Wattstopper materials to reflect Legrand branding. Not everything could be directly converted so CI developed templates and added the new content.
CI provided Legrand materials for an effective database that the marketing and sales teams could utilize with confidence knowing the materials were current with the correct brand alignment. The templates CI created were also used to develop technical and marketing communications moving forward.