About
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Legrand is a global specialist in electrical and digital building infrastructures, offering the most comprehensive line of simple, scalable, and flexible energy-efficient lighting controls and solutions for residential and commercial applications.

Business Problem

Legrand needed an impactful presence at LIGHTFAIR International 2016 (LFI), the world’s largest annual architectural and commercial lighting trade show and conference. The booth graphics that were created the year prior didn’t resonate with attendees to the extent Legrand would’ve liked, so they enlisted CI’s help to make them more informational and visually appealing. However, the team also needed to keep a few of the legacy booth graphics the same so the new ones needed to be cohesive.

CI Contribution

CI provided recommendations and designed new layouts and dynamic graphics that incorporated elements from existing booths so they looked like they were created in unison. CI also developed marketing communications, including a Pocket Guide, to encourage attendees to engage with the booths.

Results

Legrand was very proud of their extensive booth setup and received high praise from their staff and LFI attendees. CI will help Legrand again for LFI 2017 and use some of the existing graphics since they were so well received.