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The Curious Case of the Serial Comma

First introduced by the Oxford University Press, the Oxford Comma (better known as the Serial Comma) is used before the word “and” in a list. British English does not use the Oxford comma, though it certainly has a clear purpose in helping to define the separate items mentioned in a list while eliminating confusion. My belief is that the serial comma should be used consistently, even if it doesn’t seem required by the sentence or list. Also known better to Patriots fans and New Englanders as the Harvard Comma, a majority of popular U.S. style guides advise to always use the comma, chiefly for the sake of clarity. Continue reading → The Curious Case of the Serial Comma

Why is API Documentation so Important?

Before we get to documentation, let’s start with what “API” means. API stands for Application Programming Interface, and it’s a set of protocols that define how two or more software applications communicate and interact with each other. APIs provide a method for developers to pull information into their applications from behind the scenes without user intervention or knowledge.

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How to Beat Writer’s Block

We’ve all been there before—hunched over the computer, knuckles rapping on the desk, music turned down to a low volume, the cursor blinking on a blank white page. It’s inevitable. All writers deal with the dreaded Writer’s Block at some point during the creative process, regardless of how prepared or motivated we may feel. Even with access to a detailed, step-by-step outline, it can still sometimes be a major chore to get going, to put ideas into words, to transform those words into sentences that will capture the attention of your audience, or communicate a concept clearly.
Continue reading → How to Beat Writer’s Block

Glass vs. Ink: An Argument for Print

In today’s era of round-the-clock connectivity, it’s hard to avoid the screen. Movies, books, and music—essentially all forms of entertainment—are now formatted to fit our devices, for better or for worse. Call me old-fashioned, but for me the whole point of reading a book is to actually hold said book and catch a few hours away from my laptop(s). Countless hours over the years of my twenties have been spent in front of different screens—namely computer and television—and as a result I’ve had to start wearing glasses to combat a bad case of nearsightedness (I’d like to note that throughout my teens I had perfect vision), but a decade worth of desk work/YouTube/writing papers helped blur my ability to read the bottom lines of vision tests.
Continue reading → Glass vs. Ink: An Argument for Print

The Semicolon–Essential or Unnecessary?

Author Kurt Vonnegut once said, “Do not use semicolons. They are transvestite hermaphrodites, standing for absolutely nothing. All they do is show you’ve been to college.”

I don’t have many pet peeves as a writer, no particular style guides that I follow unless specifically determined by a client or project, however…if there is one littlepesky issue that has always nagged me both as a writer and reader, it’s the seemingly baffling appearance of semicolons.
Continue reading → The Semicolon–Essential or Unnecessary?

From the West Unto the East: CI Opens New Office Near Washington, D.C.

To kick off 2015, Consistent Image officially opened its brand new east coast office in historic Annapolis, Maryland, about a half hour outside of both Washington, D.C. and Baltimore. As CI continues to grow, we are excited to have a true presence in the heart of the sailing capital of the U.S., right off of Church Circle, a few short blocks away from the top of Main Street and the famous Maryland Inn, where celebrities, politicians, and tourists have been staying since the 1700s.
Continue reading → From the West Unto the East: CI Opens New Office Near Washington, D.C.

Welcome to the New Consistent Image Blog!

Welcome to the new Consistent Image Blog! Have you ever wondered whether you should be using AP Style versus MLA? Or if the infamous serial comma is a necessary punctuation mark? What is a serial comma anyway? What about the dilemma of choosing print or digital for your customers? If you’ve ever asked yourself these same questions, then you’ve stumbled upon the right blog.  Continue reading → Welcome to the New Consistent Image Blog!