Images tell a story to bring your project to life. The stock imagery you use should reflect your brand’s voice, style, messaging, and target audience.
We make sure you use the right image for the right purpose. Stock photos for your website banners may not be ideal for your Case Studies or PowerPoint presentations. For instance, your website banners should be text-friendly if you want to add text on top of the image. Text-friendly images have sufficient space to allow copy to be easily read and won’t obscure the main focus of the image.
As a creative agency, we notice that many non-designers often struggle with providing effective input and feedback when deciding on stock imagery. You are the expert in your services or products and can provide specific details about your business to help your designer find the ideal image for your project.
Let your designer know if there is a particular look and feel or mood you want to achieve with images. Is there a certain theme or general idea that you want to follow? When communicating with your designer, indicate a mood or feeling such as calm, relaxing, innovative, confident, reliable, traditional, or modern. This will help to guide your designer and identify possible images to start with. Remember, a designer can always modify a photo to fit your message or brand. Designers can add filters, crop out objects, mesh multiple images, and other modifications in Photoshop.
When it’s difficult to articulate the desired direction, it’s always helpful to provide examples of images you do and don’t like. If you don’t like a particular stock image, tell your designer why you don’t like it. Here are some of the most popular sites for stock imagery:
Premium Stock Images:
- iStock (www.istock.com) – Offers millions of exclusive, royalty-free, stock photos.
- Shutterstock (www.shutterstock.com) – Search millions of royalty-free stock photos, vector files, and videos.
- GettyImages (www.gettyimages.com) – Find high-resolution royalty-free images, vector art, video clips, and stock music.
- Adobe Stock (stock.adobe.com) – License, access, and manage high quality, royalty-free images directly within Photoshop CC, InDesign CC, Illustrator CC, and other Adobe apps.
Free Stock Images:
- Unsplash (www.unpslash.com) – Beautiful high-quality photos you can use for free for any project, including commercial use. No attribution required.
- Pexels (www.pexels.com) – Free stock photos you can use anywhere. Free for commercial use with no attribution required.
- StockSnap.io (www.stocksnap.io) – High quality and high-resolution images free to use for all purposes without attribution.
- Burst (burst.shopify.com) – A free stock photo platform that provides thousands of high-resolution, royalty-free images.
Ready to get started on your next design project? Contact us today and we’ll be happy to help with any photo usage or creative suggestions.
Leave a Reply